Perfect for teams used to static site generators and focused on effective content marketing.
Build your site or landing page using familiar HTML and CSS. Simple and straightforward.
Exports static HTML, so your site loads quickly and performs beautifully.
Jumpstart your project with the template library, tailored for modern SaaS teams, or create a custom design that fits your brand perfectly.
Spinal Builder's CMS is designed for teamwork. Engage everyone from managers to authors to editors in the creation process.
Plan and execute entire content campaigns—from blog posts to changelogs and documentation—simultaneously.
Your content, your way: use a chronological list, a calendar, or a kanban board to keep track of everything.
Connect with external APIs to enhance your content or to completely automate content creation.
Get built-in SEO guidance to improve your rankings. Spinal Builder prompts content updates and verifies link integrity, keeping your site optimized.
With pure HTML output, you have the flexibility to host your site on any platform you choose.
As a (solo) founder of many software products, I’ve built my fair share of marketing sites. Some were simple one-pagers, others included hundreds of articles and documentation.
Over the last decade, I’ve tried countless tools. From home-grown solutions to WordPress to various Ruby or JS-based Static Site Generators (SSGs).
WordPress offers a ton of themes, plugins, and functionalities through its vast community (free or paid). SSGs, depending on which you choose, can do the same. WordPress is great for churning out content to build your SEO, but it sucks for creating anything fancy or creative. SSGs give you near-unlimited creativity but are a pain for non-developers (aside from what some CMS like Spinal offer). WordPress sites can be slow to load due to their architecture. SSGs are lightning-fast.
Then there are web builders (think Webflow or Squarespace) that try to tackle some of these issues, but they’re not built for small software companies serious about SEO (still the leading marketing channel!).
As my teams grew—and I wasn’t the only one responsible for the marketing site anymore—I needed something as flexible and fast-loading as an SSG, but as easy-to-use as WordPress for non-developers.
I also needed something built with SaaS/Software teams in mind. Not another tool for eCommerce stores or generic sales. And hey, any help with SEO would be a bonus.
There are many great web builders out there, but none checks all these boxes. None!
That’s why I’m launching Spinal Builder.
In short:
Spinal Builder is currently in alpha, used only internally at my companies. Want to know when you can use it for your company? Leave your email below, and I’ll personally invite you.
—Eelco
founder Spinal Builder (and a few others)